#18: Eric Siu, CEO at Single Grain, on the most effective content marketing strategies for crazy traffic

Eric runs Single Grain, the digital marketing agency running paid traffic, SEO, and content campaigns for many of the biggest names in tech (such as Uber, Salesforce, and Lever!) Eric is also the founder of a SaaS company called Clickflow, which helps businesses grow organic traffic and revenues.

In this interview, we have an in-depth discussion on content marketing. We'll learn about SEO strategies, proven formulas, driving traffic, link building, content creation, podcast creation, and paid ads. This episode is full of simple, practical information that you can apply to your startup… today! 

In this episode you’ll learn:

0:00 Introduction
3:28 What’s working for SaaS right now
5:39 Learn how Eric is driving traffic and getting trials for Clickflow
6:20 When is a SaaS company ready to spend money on paid traffic?
8:29 SEO? Content? Learn about what you should be doing at every stage of business.
9:59 Is there a simple formula forSEO?
20:02 Should startups be getting involved in podcasts?
30:08 Eric’s growth strategy for ClickFlow
34:35 The Salty Six