The Hairstylist Rising Podcast

Jodie Brown
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The Hairstylist Rising Podcast

The most actionable + real beauty industry podcast. The aim of Hairstylist Rising is to bring business, life, marketing and social media education to all hairstylists and make hitting the next level in your career attainable, no matter what that is. There are more options than ever before when building your dream career in the beauty industry. What you need is the mindset and marketing strategy to get you closer to your dreams and goals, faster. On Hairstylist Rising you will hear interviews from hairstylists, salon owners, suite stylists, business coaches, independent educators, brand educators and other beauty professionals and business owners who have carved out their own path to success and can inspire you to do the same. You will also get actionable mini trainings that will help you take the steps to mindful marketing in your business and finding ultimate fulfillment in your career and life. I'm Jodie Brown and I can't wait to take you inside the world of hairstylists that are rising.

  1. 3 MAR

    Feeling Drained Behind the Chair? How to Protect Your Energy As A Hairstylist & Avoid Burnout

    In this episode of the Hairstylist Rising Podcast, Brooke Brizendine, known as The Grounded Stylist, returns to share insightful tips on how hairstylists can protect their energy, shift their mindsets towards gratitude, and implement practices to avoid burnout. Brooke discusses the impact of constantly absorbing clients' energies and the information overload stylists face daily. She provides specific strategies for setting healthy boundaries, creating safe spaces, and maintaining a balanced and abundant mindset. Listeners will learn actionable steps for self-care, client interaction, and achieving a fulfilling career without falling into the traps of toxic positivity or burnout.

    25 min

  2. 24 FEB

    Traditional Hair Education Didn’t Work For Her, So She Created the Education Stylists Actually Need to Learn and Thrive

    In this episode, hairstylist and educator Meg Lewis discusses her journey from offering wigs in her salon to becoming an advocate for neurodivergent education within the hair industry. Meg shares her experiences and insights into developing accessible and digestible educational content tailored to neurodivergent stylists. She emphasizes the importance of creating a learning environment that accommodates diverse learning styles and the need to step away from conventional 'look and learn' classes. Meg also touches on her personal growth, including unmasking as a neurodivergent individual to find her community and the benefits of letting go of control. Tune in for an inspiring conversation on the evolution of education in hairstyling and personal empowerment.

    27 min

  3. 17 FEB

    How to Introduce Wigs to Your Salon & Boost Your Business

    In this special two-part episode of the Hair Stylist Rising podcast, Jodie welcomes Meg from Coloring on Spectrum to discuss the significant changes in her professional journey. In part one, they delve into how Meg integrated wigs into her salon business, turning it into a successful stream of bespoke services and education. They explore the technical challenges and creative opportunities that wigs bring, as well as offering practical advice for stylists interested in expanding their services. Meg shares her personal experiences and highlights the importance of education, quality, and creativity in managing wig services. Stay tuned for part two, where Meg will discuss the deeper motivations behind her educational initiatives and the highs and lows of her entrepreneurial journey. 00:00 Welcome Back to the Hair Stylist Rising Podcast 00:34 Introduction to the Two-Part Episode 01:38 Incorporating Wigs into Your Salon Business 05:16 Technical Aspects of Working with Wigs 07:42 Expanding Your Wig Business Globally 12:16 Steps to Introduce Wigs to Your Clients 21:25 The Importance of Wig Education 24:35 Where to Find More Information 26:23 Preview of Next Week's Episode

    30 min

  4. 11 FEB

    Luxury Pricing Myths: Why You Can Build a High-End Salon in a Small Town

    In this episode of the Hairstylist Rising podcast, host Jodie interviews Casey Taylor, a respected educator in the beauty industry, about building a luxury business even in small towns. They tackle misconceptions and mistakes related to pricing services and discuss the importance of demonstrating value to clients, so they feel like they are investing in themselves rather than being overcharged. Casey also shares information about her upcoming free training, and both Jodie and Casey explore how simplified service packages and a strong personal brand can transcend geographic and economic barriers. Additionally, they highlight the necessity of focusing on internal business metrics rather than external economic factors to make effective pricing decisions. 00:00 Introduction to the Podcast 00:54 Upcoming Free Training Announcement 01:34 Building a Luxury Business in a Small Town 02:13 Overcoming Misconceptions About Small Town Businesses 05:56 The Importance of Community and Connection 06:45 Addressing Market Saturation Concerns 11:43 Transitioning to a Package Pricing Model 28:06 Focusing on Internal Business Factors 32:57 Conclusion and Final Thoughts

    36 min

  5. 3 FEB

    How to Maximize Your Income Behind the Chair - Retail, Marketing & Multiple Income Streams for Hairstylists

    In this episode of the Hairstylist Rising podcast, Ambrosia Carey, a veteran hairstylist, and salon owner with over 25 years of experience, shares her journey in the beauty industry. Ambrosia discusses the importance of marketing, branding, and sustainability for modern hairstylists and salon owners. She emphasizes the critical role of understanding data in making informed business decisions and suggests integrating additional revenue streams such as retail, affiliate links, and subscription boxes. Ambrosia also highlights the importance of consistency, routine, and building trust with clients to foster a sustainable business. Tune in for actionable advice on maximizing income, managing time efficiently, and creating a thriving, multi-faceted beauty business. 00:00 Welcome and Introductions 00:36 Ambrosia's Journey in the Beauty Industry 02:47 Marketing Insights for Modern Hairstylists 07:59 Building a Sustainable Beauty Business 10:55 Maximizing Profitability and Time Management 21:55 Retail Strategies and Client Retention 24:20 Monthly Team Meetings and Product Discussions 24:51 Introducing New Products Through Independent Stylists 25:46 Affiliate Links and Salon Profitability 26:58 Maximizing Retail Sales in Limited Spaces 29:46 Leveraging Influencer Marketing for Hero Products 31:56 Building Trust and Client Relationships 36:39 Sustainable Practices and Consistency 37:47 Creative Routines and Time Management 44:55 Final Thoughts and Resources

    49 min

  6. 27 JAN

    Scroll-Stopping Hair Photos and Videos for Instagram (and any other social media) in 2025

    In this timely episode of the 'Hairstylist Rising Podcast,' Shannon DeMont shares her journey from working behind the chair to becoming a full-time educator in photography and videography for hairstylists. The discussion focuses on the importance of high-quality visual content in the beauty industry, especially as we enter 2025. Shannon provides valuable tips on capturing high-quality photos and videos, optimizing iPhone settings, and the significance of editing ethically to enhance salon work. This episode is packed with practical advice for hairstylists looking to elevate their content and effectively showcase their brand through photography and videography. 00:00 Welcome to the Hairstylist Rising Podcast 00:08 The Importance of High-Quality Content in 2025 01:55 Shannon's Journey from Stylist to Educator 03:04 The Power of Photography in Building a Clientele 04:14 Overcoming Judgment and Embracing Social Media 06:58 Tips for Capturing Perfect Hair Photos 11:38 Maximizing Content Creation with B-Roll 19:20 Optimizing Your iPhone for Photography and Videography 26:28 The Importance of Editing and Recommended Apps 29:24 Conclusion and Where to Find Shannon Follow me on Instagram: @itsjodiebrown

    31 min

  7. 20 JAN

    How one hairstylist made 20K on TikTok last year and what she’s gonna do if it’s banned

    Welcome back to the Hairstylist Rising Podcast! Today, I’m joined by Harley, a bridal hairstylist who has leveraged TikTok to create a wildly successful side hustle with consistent passive income. From viral videos to brand partnerships, Harley has cracked the code on content that not only grows her audience but also builds a stronger business behind the chair. We dive into: Harley’s journey on TikTok, from creating her first viral video to making consistent daily sales.How TikTok helped her build a side hustle as a bridal hairstylist, including brand partnerships and TikTok Shop success.The strategies behind creating content that sells, from hooks to tutorials to call-to-actions.How Harley’s videos attract three distinct audiences: hairstylists, clients, and brides.Why hairstylists should consider affiliate programs and UGC as part of their business strategies.What Harley plans to do if TikTok is banned, and how she’s leveraging other platforms like Instagram and YouTube. This episode is packed with actionable advice and inspiration for hairstylists looking to monetize their expertise and diversify their income streams. Follow Harley on Instagram: @harleydoeshair_ Follow me on Instagram: @itsjodiebrown

    38 min

  8. 10/12/2024

    How educators can make more impact and create better results for their clients

    Say hi to Jodie on Instagram Check out Jodie’s website In this episode, Jodie interviews globally renowned educator Chris Moody about the evolving landscape of education, particularly in the beauty industry. They discuss the importance of engaging learners, overcoming imposter syndrome, and focusing on deep, rather than wide, teaching. Chris shares his journey from hairstylist to top educator, emphasizing the value of experiential learning and the future of hybrid education. Key takeaways include the significance of delivering impactful education, the difference between teaching and exhibiting, and the potential of integrating technology in learning environments. 00:00 Introduction and Greetings 00:06 Diving into Education and Attention Spans 01:08 Chris's Journey into Education 03:34 Key Insights on Effective Teaching 05:50 Common Mistakes in Education 10:30 Branded vs. Independent Education 21:52 Engaging Learners Effectively 28:07 Future Trends in Education 30:02 Conclusion and Farewell

    36 min
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About

The most actionable + real beauty industry podcast. The aim of Hairstylist Rising is to bring business, life, marketing and social media education to all hairstylists and make hitting the next level in your career attainable, no matter what that is. There are more options than ever before when building your dream career in the beauty industry. What you need is the mindset and marketing strategy to get you closer to your dreams and goals, faster. On Hairstylist Rising you will hear interviews from hairstylists, salon owners, suite stylists, business coaches, independent educators, brand educators and other beauty professionals and business owners who have carved out their own path to success and can inspire you to do the same. You will also get actionable mini trainings that will help you take the steps to mindful marketing in your business and finding ultimate fulfillment in your career and life. I'm Jodie Brown and I can't wait to take you inside the world of hairstylists that are rising.

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