eCom@One with Richard Hill

eCom@One
  • 5.0 (12)
  • MARKETING
  • MONTHLY
eCom@One with Richard Hill

Unfiltered conversations with eCommerce owners, industry experts and more... Our podcast is raw, honest and damn right insightful, as we chat to some of the best minds in eCommerce. Welcome to the eCom@One Podcast. Hello there, So, you are a passionate eCommerce enthusiast just like us? Richard Hill, our CEO, interviews guests from a wide range of eCommerce related industries. On this weekly podcast, we interview store owners, marketers and those on the frontline of online retailing. Listen to their career stories, their tips for success and the challenges that they have faced in eCommerce. Each episode will have its own personal spin from, motivation, leadership to strategy.  Don’t get FOMO. Subscribe now!

  1. Nick Altimore - How eCommerce Brands Win with Strategic Link Building: Systems, Tactics & Proven Results

    2 DAYS AGO

    Nick Altimore - How eCommerce Brands Win with Strategic Link Building: Systems, Tactics & Proven Results

    In this episode, Richard sits down with Nick Altimore, a seasoned link building strategist and Director at SirLinksalot, to explore one of the most underutilised yet powerful growth levers in eCommerce, link building. Together, they break down what actually works in today’s SEO landscape, starting with foundational techniques like "pillow links" and moving into advanced tactics such as 301 redirects, digital PR and some unconventional strategies you probably haven’t tried yet. Nick brings real-world case studies to the table, sharing hard-earned insights on how to scale link building efforts effectively. He offers candid advice on when to outsource, when to keep it in-house, and how to make that call based on your business stage and goals. They also dive into competitive link analysis, uncovering how to identify and bridge link gaps and how to stay one step ahead of ever-evolving search algorithms. Whether you’re running a multi-million-pound e-commerce operation or just launching your first store, this conversation is packed with practical takeaways, expert-level guidance, and future-focused tips to help you boost authority, drive qualified traffic and climb the search rankings with confidence. Topics Covered  00:23 - eCommerce growth, link building insights 05:49 - Link building strategy for eCommerce 07:05 - Foundational link building essentials 11:07 - Longevity SEO strategies 14:18 - Domain flipping with expired sites 17:31 - Domain value in link building 22:03 - Honest business budgeting advice 25:29 - Steady revenue builds business success 27:20 - Expert link building for eCommerce 29:41 - Deep dive analysis in eCommerce 35:49 - Realistic SEO budget planning 36:40 Holistic approach to ranking success 39:52 - Exploring parasite SEO and trends 43:47 - Link building lessons from viral success 49:20 - Consistent content strategy key 51:44 - Reluctant approach to link disavows 53:34 - SEO's resilience and future outlook 57:38 - Book recommendation

    1h 1m
  2. Stephanie and Samantha Frost - Timeless Over Trendy: How Pretty Lavish Scaled Sustainably

    3 JUN

    Stephanie and Samantha Frost - Timeless Over Trendy: How Pretty Lavish Scaled Sustainably

    This podcast episode is a special one and let us tell you why!  Richard sits down with the powerhouse sisters and Co-Founders of Pretty Lavish, Samantha and Stephanie Frost. From humble beginnings as a spare-bedroom side hustle, Pretty Lavish has blossomed into a global contemporary occasion wear brand, backed by a growing team of nearly 50 and thousands of loyal customers. Tune in to hear how Samantha’s fashion buying expertise and Stephanie’s finance background combined to turn a £500 test order into an international favourite, all while embracing slow fashion principles in a fast fashion world.  The sisters share candid stories about their organic growth journey, from launching on Shopify, navigating early tech mishaps and living at home to re-invest everything back into the business, to surviving a major setback when their first collection appeared on a rival’s site before they had even received stock. You’ll also get practical insights into how Pretty Lavish is staying ahead: leveraging year-long design cycles, exploring the rise of rentals and resale in fashion, building community through real-world events and embracing automation and AI to scale smartly. Plus, discover advice for Founders, the power of family resilience and their bold vision for US expansion. Whether you’re interested in eCommerce strategies, building a sustainable brand or just love a good Founder story, this episode is packed with inspiration and actionable tips you won’t want to miss.  Hit subscribe and join us for this honest and practical journey behind the scenes of one of the UK’s most exciting fashion brands. Topics Covered  00:32 - How an early exposure to business, low barriers to entry and the opportunity to scale via social media shaped the journey of Pretty Lavish 06:16 - Decided to focus full-time on the business for six months after traveling, resulting in increased momentum and rewards 07:10 - Samantha’s initial efforts led to rewards, highlighting input-output correlation. A transition from a supportive corporate job to full-time involved reduced workdays, easing the change and maintaining financial ties through contracted work, as it took years before we paid ourselves. 11:36 - eCommerce challenges, platform investments and adapting to changes like social selling and the rise of secondhand buying 13:40 - Encouraging versatile fashion use and exploring social selling trends on platforms like TikTok 17:16 - Steph discussed the significance of brand days in fostering team culture and aligning company vision 21:38 - Success came from not following the conventional route in growing the fashion business 25:47 - Businesses always face challenges, requiring a solution-driven mindset. Early issues included learning from contract inadequacies when a manufacturer released designs to another brand 29:11 - The focus is on improving efficiency through automation and AI, with objectives set for 2025 to streamline processes and enhance product placement using advanced commerce tools 32:52 - Leveraging automated content adjustments and operational strategies offers significant advantages, especially for early adopters 35:48 - How they work together and compliment each other with different strengths  37:27 - Focus on community events and building brand immersion, while preparing for international expansion through foundational automation and tech investments 40:29 - Book recommendation

    41 min
  3. Stacey Priestley - Saving Nipples Since 1984. UGC, TikTok and Trust: Inside Lansinoh’s Winning Social Commerce Strategy

    12 MAY

    Stacey Priestley - Saving Nipples Since 1984. UGC, TikTok and Trust: Inside Lansinoh’s Winning Social Commerce Strategy

    Saving nipples since 1984.  Richard sits down with Stacey Priestley, Senior Growth Marketing and Social Commerce Manager at Lansinoh, a pioneering brand dedicated to supporting moms at every stage of their pregnancy and postpartum journey.  With over 17 years of eCommerce experience, Stacey brings a unique blend of industry expertise and personal passion for helping parents navigate the challenges of motherhood. In this episode, Stacey shares how Lansinoh built a loyal community through authentic word-of-mouth, the brand’s game-changing approach to TikTok Shop and affiliate marketing and why user-generated content is now at the heart of their strategy.  Plus, Stacey reveals the importance of personalisation in their digital campaigns, the tech stack that powers their eCommerce success and offers plenty of practical insights for brands looking to forge genuine connections with their audience. If you’re an eCommerce leader eager to stay ahead of the curve, or simply love the stories behind innovative brands, you won’t want to miss this conversation. Be sure to follow or subscribe so you never miss an episode! Topics Covered  00:23 - Building loyal communities with Stacey 04:49 - Saving nipples since 1984 06:19 - Parenthood: My first priority  14:31 - Digital strategy for young mums 16:56 - Personalised pregnancy guidance 19:23 - TikTok Shop's rising importance 24:14 - Affiliate collaboration strategy 25:54 - Leverage TikTok's affiliate tools 29:05 - Women's Health UGC strategy 33:25 - Unexpected TikTok bundle success 37:09 - From non-reader to avid reader

    39 min
  4. James Hawkins - The Attribution Dilemma: Solving eCommerce’s Biggest Data Challenge

    15 APR

    James Hawkins - The Attribution Dilemma: Solving eCommerce’s Biggest Data Challenge

    In this episode of eCom@One with Richard Hill, we tackle one of the most critical and often misunderstood challenges in modern eCommerce, marketing attribution. Joining us is James Hawkins, Senior Partnership Manager at Triple Whale, who brings a sharp perspective on why attribution has become increasingly complex in the wake of privacy shifts like iOS 14.5 and GDPR.  James breaks down the core issues eCommerce brands face today, exposing the limitations of outdated models like last-click attribution and offering actionable insights into how AI and machine learning are reshaping the attribution landscape. From identifying common data blind spots to implementing more accurate, holistic tracking strategies, this conversation is packed with high-value takeaways. We also explore how Triple Whale’s advanced attribution tools empower brands to make smarter decisions, maximise Ad spend and accelerate growth. Whether you’re an agency leader or eCommerce professional, this is a must-listen for anyone serious about mastering attribution in today’s privacy-first world. Topics Covered  00:23 - Meet James Hawkins and understand his role at Triple Whale 05:10 - Attribution strategy is crucial, especially post-iOS 14, requiring a comprehensive plan to sustain effective business growth 06:29 - eCommerce brands face issues with attribution tracking, such as incorrect calculations and common mistakes impacting accuracy 12:10 - Start confidently with reliable data, continually refine strategies considering seasonality, global events and other factors 14:55 -Triple Whale centralises data for acquisition and attribution via server-side tracking, enhancing data quality and understanding. It features tools like Sonar for pushing event data to ad platforms like Meta, Google, and Klaviyo 18:46 - Triple Whale helps businesses gain a holistic understanding, forecast growth, benchmark against competitors, and strategise effectively for scaling 20:34 - As businesses grow, they diversify marketing efforts across multiple channels, including TikTok, Meta, Search Ads, Email Marketing, SEO, and PR. However, some channels may mislead with attribution metrics 26:16 - Embracing AI is crucial for efficiency and future success in marketing 27:01 - The rapid evolution of platforms and integration of AI in businesses is a major concern keeping business leaders up at night 32:08 - Attribution challenges arise from tracking gaps due to privacy laws, which AI helps bridge 33:59 - Where AI is heading in the next 18 months? 37:28 - Embracing AI enhances content creation, boosting output and quality, giving a competitive edge 41:54 - Book recommendation

    44 min
  5. Umar Faizan - Building Scalable SEO Systems. The Future of Link Building & Digital PR

    26 MAR

    Umar Faizan - Building Scalable SEO Systems. The Future of Link Building & Digital PR

    Link building is one of the most powerful ways to boost your SEO and get your site noticed.  Think of backlinks like votes of confidence, when reputable sites link to yours, search engines see it as a sign that you’re legit and worth ranking higher. That means more visibility, more traffic, and ultimately, more customers.  But it’s not just about quantity; quality matters big time. A few strong, relevant backlinks can do way more for your rankings than a ton of low-quality ones.  Done right, link building helps you build authority, outshine competitors, and create long-term growth for your brand and Umar shares how!  Umar Faizan In this episode of eCom@One with Richard Hill, we're diving deep into the fast-moving world of SEO and link building with Umar Farzan, the Director of Growth Winner. Richard and Umar first connected at the SEO Mastery Conference in Saigon, Vietnam, and now they’re breaking down everything eCommerce brands need to know about building a strong link profile. Umar shares his fascinating journey from graphic design to becoming an SEO powerhouse, highlighting why solid systems and processes are key to success. They tackle the big question: should eCommerce brands build an in-house link-building team or outsource the work? Plus, Umar spills the secrets on link gap analysis, crafting creative content for industries that aren’t exactly glamorous, and how predictive SEO can give brands an edge. Whether you’re a seasoned eCommerce pro or just starting out, this episode is packed with practical tips and expert insights that could take your SEO game to the next level. Don’t miss it! Topics Covered  00:23 - What is eCommerce link building 04:41-  Pre launch brand building strategy 07:20 - Product page optimisation strategy 11:00 - Efficient link building systems 15:53 - Hybrid strategy for business growth 17:24 - Inefficient SEO stifles revenue growth 21:43 - Keyword & link analysis strategy 23:45 - Adaptive SEO linking strategy 28:01 - Creating link-worthy content tips 32:22 - Ecom store tech innovations 33:10 - Ecommerce digital products strategy 38:22 - Wearable tech and sleep data 41:53 - Traffic recovery post-Google update 42:52 - Linkable assets in medical research 46:01 - Balanced link building strategy 50:31 - Google action on Digital PR links 54:44 - Book recommendation

    55 min
  6. Carrianne Dukes and Dan Zahajkiewicz - Building The Confidence To Publish A Podcast. Insights And Tips From A Five Year Young Podcasting Journey

    11 MAR

    Carrianne Dukes and Dan Zahajkiewicz - Building The Confidence To Publish A Podcast. Insights And Tips From A Five Year Young Podcasting Journey

    It's time to dive deep into the captivating world of podcasting with our hosts, Carrianne Dukes and Dan Zahajkiewicz, as they share their expertise and experience from 5 years of producing this exact podcast. While Richard is away in Thailand, Carrianne and Dan guide us through the intricacies of starting a successful podcast. From the initial steps to overcoming hurdles, they offer invaluable advice for aspiring podcasters. They even share the biggest mistake which stunted their growth, oh and how they secured £25,000 in sponsorship.  Learn how to define your podcast's objective, maintain consistency, and secure engaging guests. Whether you're just starting your podcasting journey or looking to enhance your current show, this episode is brimming with practical insights and strategies for success.  Tune in and discover how to make your podcast stand out in the competitive digital landscape. Topics Covered  00:00 - Just start recording without overthinking; you'll learn as you go 04:52 - Overcoming initial challenges with publishing a podcast  06:50 - Many people focus too much on equipment when starting a podcast, often using it as an excuse not to begin, while passionate individuals make do with whatever is available. 10:52 - Making sure you have an objective of your podcast to not lose sight on why you are doing it 16:28 - Staying present is easier in podcasts due to conversation feedback, unlike solo video creation. To ease video creation, imagine talking to a trusted friend's picture on the camera 21:00 - Creative work is challenging; mindset is key. Seth Godin, a pioneer in email marketing, advises consistent effort, such as writing daily blogs 23:38 - Ask your audience what content they want; they may prefer inspirational topics over technical details 27:26 - Building relationships and referrals, along with using guest-sourcing websites, help in finding podcast guests 29:28 - Companies need to be media-savvy to promote their brand effectively 34:24 - Focus on one task at a time for better productivity, especially as a content creator seeking inspiration 35:51 - Book recommendation

    37 min
  7. Jacques van der Wilt - Save Time With Your Data Feed Management By Leveraging DataFeedWatch’s AI Advancements

    24 FEB

    Jacques van der Wilt - Save Time With Your Data Feed Management By Leveraging DataFeedWatch’s AI Advancements

    It’s time to deep dive into the world of data feeds and AI with Jacques Van Der Wilt, the Founder of DataFeedWatch, now part of Cart.com. DataFeedWatch helps eCommerce retailers optimise product feeds effortlessly, boosting visibility, conversions, and sales across multiple channels. Jacques first joined us back in episode 50, and now he’s back to share how AI is shaking up data feed optimisation. We break down the key differences between AI-driven and traditional methods, exploring how AI can make feed management easier, how it helps with disapprovals, and why it gives online businesses a serious edge.  Plus, we’ll discuss how small to mid-sized retailers can use AI-powered data feeds to compete with the big eCommerce players. It’s going to be an insightful and practical conversation you won’t want to miss. Hit that subscribe or follow button to stay updated on future episodes! Topics Covered  00:23 - AI and Data Feeds with Jacques 04:45 - AI-Powered Product Categorisation 09:28 - Enhanced Descriptions Boost Retail Content 11:22 - Facebook Ad Titles: Keep Them Generic 13:51 - DataFeedWatch AI Adoption Rates 18:22 - AI Progress: Rapid and Transformative 21:04 - AI Adoption: Skepticism and Resistance 24:18 - AI-Driven Campaign Optimisation 29:12 - Enhancing Customer Control Tools 33:39 - Challenges in Digital Advertising Attribution 34:49 - AI's Impact on Medium Businesses 38:26 - Optimising Feeds for Increased ROAS 41:25 - "The Factory is the Product" 44:00 - Book recommendation

    44 min
  8. Christopher Panteli - The Most Effective Strategies For Getting Digital PR Coverage and Boosting Your SEO Rankings With Links

    09/12/2024

    Christopher Panteli - The Most Effective Strategies For Getting Digital PR Coverage and Boosting Your SEO Rankings With Links

    Christopher Panteli, Co-Founder of Linkifi, discusses the vital role that Digital PR plays in shaping eCommerce success through brand building, SEO enhancement and strategic media engagements.  Linkifi are masters at getting brands featured on large publications. They’ve done the hard work of building relationships with journalists, so you don’t have to!  Learn how tailoring unique stories, leveraging industry expertise and building strong journalist relationships can propel your eCommerce brand to new heights. Christopher shares his insights into the evolving landscape of digital link building, the growing significance of Influencer marketing, and practical strategies for securing high-authority media links.  Whether you're looking to boost your brand's online presence or navigate the challenges of today's Digital PR environment, this episode is packed with valuable advice and expert recommendations to help you thrive in the ever-changing eCommerce landscape.  Don't forget to subscribe and follow us for more invaluable insights from industry leaders. Topics Covered  00:32 - The impact of Digital PR for eCommerce businesses  06:32 - How to stand out in a crowded digital marketplace 09:51 - Strategically align with authoritative niche figures 11:46 - Hire niche experts for credibility and outreach  17:45 - Build media relationships for niche-specific Digital PR 21:00 - Proactively pitch stories to receptive journalists 25:27 - Recommend dedicated specialists for different tasks internally 33:23 - Data-driven campaigns, unknown data sources, regional media 36:31 - Scrape data creatively from various online sources 37:28 - Journalists thrive on ideas brainstormed by teams 40:46 - Utilise influencers for Digital PR and coverage 45:07 - Check existing communication; request link informally 49:43 - Campaign increased organic sessions by 225% in year 50:55 - Trusted links enhance brand visibility and credibility 54:08 - Book recommendation

    55 min
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About

Unfiltered conversations with eCommerce owners, industry experts and more... Our podcast is raw, honest and damn right insightful, as we chat to some of the best minds in eCommerce. Welcome to the eCom@One Podcast. Hello there, So, you are a passionate eCommerce enthusiast just like us? Richard Hill, our CEO, interviews guests from a wide range of eCommerce related industries. On this weekly podcast, we interview store owners, marketers and those on the frontline of online retailing. Listen to their career stories, their tips for success and the challenges that they have faced in eCommerce. Each episode will have its own personal spin from, motivation, leadership to strategy.  Don’t get FOMO. Subscribe now!

Information

  • Creator
    eCom@One
  • Years Active
    2020 - 2025
  • Episodes
    212
  • Rating
    Clean
  • Copyright
    © 2020 eComOne Digital Ltd 694152
  • Show Website
    eCom@One with Richard Hill

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